Coca-Cola Roxy
Standard concert configuration, configurable (GA floor or partial seating). Two tiers: a GA floor with about 800 permanent seats upstairs.
Last verified 2026-08-04
What 3,600 means on a settlement sheet
Illustrative face-value gross at three ticket prices and three sell-through levels. Real nets land lower: comps consume capacity without revenue, and per-ticket fees sit between face value and what the show keeps.
| Sell-through | $30 ticket | $45 ticket | $65 ticket |
|---|---|---|---|
| 100% (3,600 tickets) | $108,000 | $162,000 | $234,000 |
| 85% (3,060 tickets) | $91,800 | $137,700 | $198,900 |
| 70% (2,520 tickets) | $75,600 | $113,400 | $163,800 |
Whether a show pencils at these numbers depends on the guarantee and cost base, not the gross — break-even is the number that decides.
Booking in Atlanta
Venue landscape, booking windows, seasonal timing, and the competitive picture for Atlanta are covered in the full market guide.
Rooms in the same capacity band
Similar-capacity venues in other markets — useful when routing a tour at this size or benchmarking what an act at this level draws elsewhere.
The deal math behind the room
Sizing an act for this room?
Callboard.fm briefs pair venue capacity with artist draw, ticket pricing, and risk flags — so the number above becomes a decision, not a guess.
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